We are Inkies!
We're just a bunch of people who really, really love words and design.
InkTale began quietly, the way most good stories do.
Not with a grand business plan or a venture capital pitch. Just a small group of writers, translators, and marketers who shared one stubborn belief: that the right words, placed with care, can move markets.
We came from different places—Shanghai, Hong Kong, London, Rio, New York, —but we recognised each other instantly. The ones who obsess over a single comma. Who read style guides for fun. Who believe that "almost right" is still wrong.
Some of us are wordsmiths. Some are creative directors. Some are consultants who spend our days decoding complex industries so your story doesn't get lost in translation—literally or figuratively.
What brought us together, and what keeps us here, is the chance to do something we're genuinely good at, for brands we genuinely believe in.
InkTale.
We help brands tell their stories. With clarity, craft, and a little bit of soul. Across borders, languages, and screens.
And when your message lands—really lands—in a market half a world away? That's the feeling we chase.
InkTale. Your tales, masterfully told. With ink, with pixels, with care.
The Talesmiths
Founder & Managing Director
Sabrina Zhang
Started InkTale with a stubborn belief: that brands deserve better stories.
A strategist at heart and content creator by trade, Sabrina has spent over a decade helping global B2B brands navigate the gap between what they do and how the world perceives them. From Mercedes-Benz to Maserati, Schindler to the British Consulate, she has led marketing and localization projects across the world—bridging corporate rigor with cultural nuance. An expert in B2B content marketing and localisation, Sabrina holds an MA in Business Translation with Interpreting from the University of Surrey.
Creative Director
Philipp Fries
Philipp's path to creative direction was shaped by philosophy, literature, and design—a combination that explains why his work always carries meaning, not just aesthetics. With 20 years of design leadership across Europe and Asia, Philipp blends European editorial discipline with the visual boldness required of fast-moving markets. Trained in traditional print, evolved through digital—he believes that good design supports businesses and grows brands. An expert in typography and meaningful design, he leads with intuition and delivers with discipline. Every grid, every detail, carries purpose.
BD Director
Jane Yang
Bridging markets, cultures, and opportunity.
With over 10 years navigating global markets, Jane brings a rare dual fluency—in both Western and Chinese systems, and in the cultural nuances that separate them.
She helps clients decode not just what works in a new market—but why, and for whom.
At InkTale, she ensures that every partnership begins with the right conversation: one grounded in commercial reality, cultural intelligence, and a clear path to growth.
Our team
Brand Strategist
Billy Wang
Design with intention. Life with mindfulness.
Billy believes good design comes from a calm mind.
A Hong Kong native now living in Cape Town, he brings the same mindfulness he practices as a yogi to every project—listening first, creating second. His portfolio spans TCL, Jiadeli Supermarket, M&G Chenguang stationery, ZOKE Swimwear, and LOL by New World Department Store. With a background in design and strategic advertising from the University of the Arts in Philadelphia, Billy crafts visuals that are not just seen—but felt. At InkTale, he helps clients find clarity through form, color, and intention.
Brand Strategist
Rita Shen
B2B marketing strategist with a global operations backbone.
With over 12 years in marketing and communications, Rita specializes in B2B digital marketing and corporate communications across international industries. Her cross-cultural fluency enables her to execute strategy and align stakeholders seamlessly across global markets.
Previously, she held senior marketing roles at Freudenberg Group (Germany), Jones Lang LaSalle, and Danone Nutricia.
At InkTale, she helps clients turn complex marketing challenges into executable strategies—bridging the gap between plan and performance.
PR Strategist
Amelie Zhu
Bridges global brand rigor with local market instinct.
With a BA from Zhejiang University and over 15 years shaping market presence for General Motors, Johnson & Johnson, Huawei, and leading internet corporations, Amelie brings rare depth to brand communications. She has led brand management and PR at scale—and now channels that experience into ensuring every InkTale narrative lands with precision, purpose, and impact.
Senior Editor
Raquel de Oliveira
Raquel is the person your white papers cross before they meet the world. With a background in engineering, she brings rare analytical rigor to the art of B2B storytelling—from technical deep-dives to C-suite thought leadership. Ruthless with redundancy, generous with insight, she ensures every narrative carries weight, not just words. Her consulting career began at Accenture, followed by over a decade shaping marketing and PR campaigns for global leaders including Nestlé, Givaudan, Coty, and La Perugina. Her technical articles have been published in more than eighteen countries. Raquel holds a bachelor's degree in Economics from Universitat Pompeu Fabra, a Master's in Communications from Universitat Ramon Llull, and an MBA from Hult International Business School.
Senior Editor
Michael Smit
Obsessed with clarity, allergic to jargon, and still believes the Oxford comma is non-negotiable.
Michael "Smitty" Smit is a professional copywriter and award-winning journalist from California. He's known he wanted to be a writer ever since the second grade when he folded a stack of paper, stapled the fold, and wrote a book about talking animals that knew kung-fu, and he's been developing his style ever since. He has a degree in English literature with an emphasis in creative writing.
Senior Editor
Esther Xia
Turns client goals into narratives that deliver.
Esther works at the intersection of brand, reputation, and results—helping clients across retail, F&B, technology, finance, education, and healthcare find their voice and own their narrative. Before joining InkTale, she served as Brand and PR Manager at a leading fintech company, where she honed her expertise in corporate reputation management and media relations. From media monitoring to social media strategy, from event planning to brand positioning—Esther knows how to make brands seen, heard, and trusted.
At InkTale, she brings that cross-industry experience to every client partnership, ensuring that strategy translates into impact.
Project Manager
Adam Bradko
Where creativity meets execution—on time, every time.
Adam brings over ten years of marketing and communications experience across Europe, America, and China to every project he touches. With a sharp eye for both visual and written content, he ensures that every piece leaving InkTale meets the highest standards—no detail overlooked, no deadline missed. His project management discipline has supported brands including Colliers, Morgan Philips Group, and more. Clients appreciate his punctuality, his positive energy, and most of all, his ability to deliver—consistently, calmly, and well.
Adam majored in Business Administration and Marketing at City University of Seattle.
Senior Translator
Liang Chen
Precision in every word. Context in every translation.
Liang Chen believes translation is not just about words—it's about worlds. After earning his master's degree in Translation and Interpretation from Beijing Normal University, he joined InkTale and has been here ever since. His work spans published nonfiction translations, including River of Golds: The Rise of the Spanish Empire, from Columbus to Magellan and Terrorist Financing, Money Laundering, and Tax Evasion—projects that demand not just linguistic accuracy, but deep contextual insight. For clients including Sonepar and Schindler, Liang Chen ensures that every translation carries the weight of the original—nothing lost, nothing added, everything understood.
Senior Designer
Sean Xu
Design that communicates—before a word is read.
Sean believes design is not decoration—it's communication. With a keen eye for composition, color, and clarity, he brings visual discipline to every project. From brand identities to campaign assets, from print to digital, Sean ensures that every element serves the story—not distracts from it. His work spans clients across industries including Goldwind and Fudan University, helping them translate complex ideas into visuals that feel intuitive, intentional, and impactful.
At InkTale, Sean is the person who makes sure things not only look good—but feel right.
Contact InkTale.
