Goldwind
Renewable Energy
Bimonthly Corporate Magazine,
WeChat Content Design,
Infographic Development,
Visual Identity System
Beijing
2025
Goldwind is one of the world's largest wind turbine manufacturers and a global leader in clean energy solutions. As a B2B industrial brand, its communications historically followed industry conventions: functional, information-dense, and visually conservative.
Summary
InkTale partners with Goldwind to transform complex renewable energy content into visually compelling stories. From bimonthly corporate magazines and WeChat articles to custom infographics, we built a scalable visual content system that makes clean energy understood—across print, digital, and social channels.
Challenge
How do you break free from "B2B boring" without losing authenticity? How do you create design that's distinctive and visually ambitious—while remaining true to the seriousness of engineering and the urgency of the energy transition?
Solutions
Our response
A visual content system that brings editorial sophistication to industrial communication. We didn't just make Goldwind's content "look better"—we reimagined what an industrial brand's visual language could be: bold, intentional, and unexpectedly beautiful, without ever feeling like style over substance.
Outcome
The partnership has fundamentally shifted how Goldwind's communications are perceived—internally and externally.
-Distinctive Visual Identity: The redesigned magazine and digital content are immediately recognizable, setting Goldwind apart from industry peers.
-Enhanced Engagement: Readers respond to the elevated design—content is now anticipated, not just distributed.
-Authentic Differentiation: Goldwind stands out without trying to be something it's not. The design feels ambitious, yet true to the brand's industrial roots.
-Scalable System: Templates and guidelines allow for efficient content production while maintaining visual integrity.
