Morgan Philips Group
Talent Consulting / Professional Services
White Paper Copywriting & Design,
PowerPoint Development,
LinkedIn Campaign Content
Shanghai
2022
Morgan Philips Group is a global talent management and executive search firm operating across four continents. In a competitive industry where thought leadership drives credibility, the firm needed distinctive content assets that would not only showcase expertise but actively generate sales leads.
Summary
InkTale partners with Morgan Philips to create white papers that don't just sit on virtual shelves—they generate leads. For the 2022 edition, from the tiger-head cover that delivered 1,500+ qualified leads to ongoing campaign content, we turned thought leadership into measurable business results.
Challenge
How do you create a white paper that actually gets read —and leads to real conversations?
Solutions
Our response
For two consecutive years, we conceptualized and created visually striking, strategically crafted white papers that broke through the clutter—starting with a now-famous tiger-head cover design.
Outcome
The 2022 white paper—featuring a prominent tiger-head motif as a creative nod to the Chinese zodiac year—immediately captured attention and delivered exceptional results:
-1,500+ Qualified Leads: The tiger-head white paper generated over 1,500 sales-qualified leads, far exceeding expectations.
-Industry Recognition: Praised internally and externally for both insightful content and innovative design.
-Sales Enablement: Consultants now have a powerful conversation-starter that opens doors with prospects.
Repeat Success: The second annual white paper continued to deliver strong results, proving the model works.
