Schindler
Industrial Manufacturing / Urban Mobility
Global Case Study Series,
Content Strategy,
Editorial Development,
Multilingual Localisation,
Print & Digital Design
Shanghai
2019
Schindler is one of the world's leading providers of elevators, escalators, and moving walks—moving over 1.5 billion people every day. With a presence in more than 100 countries, the company needed a way to showcase its global project portfolio in a format that was both visually compelling and locally relevant across markets.
Summary
InkTale partnered with Schindler to create Urban Stories—a global case study series capturing the company's diverse projects across continents, cultures, and languages. From content strategy and editorial development to multilingual localisation and design, we built a scalable storytelling framework that unifies global messaging while enabling regional relevance.
The result: a library of compelling, sales-ready assets that elevate Schindler's brand from technical leader to human-centric storyteller.
Challenge
How do you tell a consistent global brand story while allowing for regional nuance—across continents, cultures, and languages?
Solutions
Our response
Urban Stories — a global case study series designed to capture the diversity of Schindler's projects while maintaining a unified narrative and visual identity.
Through meticulous coordination—including email interviews, cross-time-zone meetings, and multilingual translation of materials—we successfully aligned schedules, identified key project highlights, and completed the story development. We delivered the comprehensive project, a one-year initiative that resulted in a polished and impactful publication.
Outcome
The Urban Stories series has become a cornerstone of Schindler's global content ecosystem—used by sales teams, marketing departments, and leadership across regions.
-Global Reach: Stories published across multiple continents, adapted for local audiences while maintaining brand consistency.
-Sales Enablement: Sales teams now have a library of compelling, visually rich project stories to share with prospects—shortening the distance between technical capability and client confidence.
-Positive Reception: The series has been praised internally and externally for its editorial depth and design sophistication, reinforcing Schindler's position not just as an engineering leader, but as a brand that understands the human side of urban mobility.
