Taste Italy
Food & Beverage / Consulting Services
WeChat Account Revamp,
Visual Identity Refresh,
Content Strategy Update,
Content Localisation,
Layout Design,
Quarterly Reporting
Shanghai
2024
Taste Italy is the China branch of BS BUSINESS STRATEGIES, a Florence-based consulting firm specialising in international expansion for Italian food and wine companies. As an integrated Italian lifestyle platform, Taste Italy promotes Italian culture through wine education, marketing communications, social media, wine events, and luxury travel experiences.
Central to its mission is the Taste Italy Wine Academy—the first academy to offer systematic Chinese-language courses on Italian wine, officially certified by ISMEA (Italian Ministry of Agriculture), MIBACT (Italian Ministry of Cultural Heritage), the Chinese Embassy in Italy, and multiple universities.
Summary
InkTale partners with Taste Italy to bring authentic Italian wine culture to Chinese audiences through WeChat. From visual identity and content strategy to ongoing account management, we help this officially certified wine academy and lifestyle platform engage professionals and enthusiasts alike—with content as carefully crafted as the wines it celebrates.
Challenge
How do you translate this rich, multifaceted brand—with its deep institutional credentials and lifestyle appeal—into a compelling WeChat presence that engages both wine professionals and enthusiasts?
Solutions
Our response
A comprehensive WeChat transformation spanning visual identity, content strategy, and ongoing account management—creating a digital platform that reflects the breadth and authenticity of the Taste Italy experience.
Outcome
The revamped WeChat account now serves as a true digital gateway to the world of Taste Italy—connecting Chinese audiences with authentic Italian wine culture and lifestyle.
-Enhanced Brand Perception: The refreshed visual identity and content quality better reflect Taste Italy's authoritative positioning and institutional credentials.
-Stronger Engagement: Content now resonates more deeply with followers, supporting wine course enrollments, event participation, and brand affinity.
-Consistent Quality: Ongoing account management ensures a steady stream of high-quality, on-brand content.
-Data-Driven Growth: Quarterly reporting provides actionable insights for continuous improvement.
