STI Group
Government-Backed Innovation / Technology Incubation
International Brochure Strategy,
Visual Identity,
English Editorial,
Storytelling Development
Shanghai
2024
STI (Yangpu Science & Technology Innovation Group) is a key driver of innovation and economic development in Shanghai's Yangpu District—home to top universities, tech startups, and established enterprises. As the group expands its international engagement and seeks to attract global partners, it needed corporate materials that could compete on the world stage.
Summary
InkTale partnered with STI (Yangpu Science & Technology Innovation Group) to transform a traditional government-backed organization's corporate presentation into a globally resonant brand story. Led by German creative direction and native English editorial craft, we developed a sleek, strategically narrative-driven international brochure—positioning STI as a world-class gateway to innovation in Shanghai.
Challenge
How do you transform a traditional, government-backed organization's corporate presentation into a globally resonant brand story—one that feels both authoritative and welcoming to international audiences?
Solutions
Our response
A complete reimagining of STI's international brochure, led by Western creative direction and native English editorial craft. As a result, we delivered a sleek, strategically narrative-driven asset that bridges East and West with confidence and clarity.
Outcome
The final brochure was well-received by STI's leadership and international partners for its professional polish and communicative clarity.
-Global-Ready Asset: Successfully repositioned STI's visual identity as both contemporary and credible on the world stage.
-Cross-Cultural Resonance: The combination of German design discipline and native English storytelling created materials that feel at home in any market.
-Enhanced Credibility: International stakeholders now engage with materials that reflect the quality and ambition of STI's work.
The project demonstrated how strategic design and storytelling can elevate a public-sector organisation's brand.
